Lichfield Street Opticians in Wolverhampton

Caring for Wolverhampton’s eyes since 1863

01902 420348

Privacy Policy and Cookies

This privacy policy sets out how Lichfield Street Opticians uses and protects any information that you give Lichfield Street Opticians when you use this website and a statement of cookies in use on this website.

Your Privacy on this Website

Lichfield Street Opticians is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement alongside our data protection policies available in the practice.

Lichfield Street Opticians may change this policy from time to time by updating this page. You should check back to this page from time to time to ensure that you are happy with any changes. This policy is effective from 1st May 2012.

What information do we collect through this website?

We may collect information such as your name as well as contact details such as your telephone number and email address via our contact form. By completing and submitting this form you are stating that you agree to the terms contained within this policy.

What we do with the information we gather

We require this information to provide you with the service you require and in particular for the following reasons:

  • To contact you in reply to any query you have submitted via the online form.
  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided as part of our newsletter.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security and Data Protection

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


A cookie is a small text file containing a string of letters and numbers that is sent to your computer or mobile phone by an automatic process (known as a script) when you visit it. The cookie is stored in the browser you are using - eg Internet Explorer, Safar, Firefox, Opera, Chrome etc. They can only be read by the web server that sent them out, but you can find the cookie text files within the program file structure of your web browser.

How we use cookies

Cookies are used to save details related to that website on your computer to enable the website to function correctly, or to help the website to understand how to provide you with the right service.

For example, a cookie may save the preferences you enter for settings on a website such as language, location and currency settings, so that the next time you visit that site your preferred settings are already chosen and will not need to be entered again.

They are also used to analyse web traffic and lets website owners know when people visit particular pages, to help owners gain an overview of how people are using their site in order to improve the quality and services offered by the website.

What cookies are used by this website?

Lichfield Street Opticians' website,, uses Google Analytics traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. The website may also use cookies to allow links to Twitter, Facebook and YouTube to function.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. They will in no way identify you to Google, Twitter, Facebook or YouTube or to us. Lichfield Street Opticians has no control over privacy policies of external sites and services, please visit their respective homepages to view their privacy statements.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. Please bear in mind that this may prevent you from taking full advantage of the website.

For more information about cookies click here.

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